Business Lessons from the Streets 2

 In the previous series,I talked about the exploits of bus conductors and drivers in Lagos and the reasons for their continued dominance of the Lagos metropolis. I will be adding a few more reasons why I think these guys are so successful at what they do.

Dependability: From the crack of dawn, the yellow buses are already up and about the city, conveying commuters to their various locations till after midnight. I haven’t known them to ever go on strike and even when the occasional/not so occasional  fuel scarcity hits town, they are still seen plying their trade.

Skills: If you are ever stuck in a gridlock/ traffic jam which Lagos is famous for and woe betide you: you have a deadline to meet and you are on one of those roads where commercial motorcycles are banned, you would appreciate better the  badass driving skills of these guys. They weave in out and out of lanes with prowess with as little damage as possible though provoking the ire of other road users and even perform some stunts in the name of overtaking. They are familiar with every inroad and byroad in Lagos to avoid gridlock and there are a lot of inroads in Lagos. They also never get lost. I doubt if they ever get lost and ask for directions.

Organization: Their trade unions are quite organized, this is noteworthy because most of their members are semi literate. They have a quite established pecking order and the heads of these unions are quite famous people in society. They also have designated routes and also designated touts collecting fees for the unions and assisting in getting passengers.

Lagos is a constantly changing metropolis but yet the yellow buses and their owners have become a constant feature in the city. They have become a culture symbol of the city and I have no doubt that they would continually adapt to the evolving challenges of business in Lagos.

Eko-Ile/ Lasgidi

EKO! EKO!! EKO!!!
     Almost every Nigerian knows Lagos. In the hearts of many Nigerians,it is the centre of commerce and trade, and still the land of mythical gold, in whose streets fortunes are made. Despite being the smallest state in land size, it is the most populated with an estimated population of 17.5million and still growing, due to the hundreds of thousands who troop in yearly to find their fortune. Lagos is expected to be a mega city by 2020.

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   Lagos or Lasgidi as it is fondly called by Nigerian youths is the heart of the Nigerian economy producing 12% of the nation’s GDP as at 2013. 20% of the total SME’s in Nigeria are in Lagos making it the uncrowned home of hustlers. Recently, Lagos was ranked the 5th best city in the world for efforts to foster entrepreneurial culture in 2015 by Youthful Cities Index and 1st in total early state entrepreneurial activity. YAAAAY! Lasgidi not doing bad at all! Also Lagos is ranked 4th in Nigeria for ease in starting a business by the World Bank. With the second largest per capita income in Nigeria ( Abuja is first),definitely Lagos is
one city that favors entrepreneurship and hustling.
   But this city does have its con’s; cutthroat competition, high cost of living, insufficient infrastructure, traffic and the likes are drawbacks to doing business in Lagos.
    Yet Lagos is still thriving, yes obviously from the throngs at Oshodi, to the bustling markets in Idumota, Alaba and Yaba filled with almost everything you can think of, it is a hustler’s dream
     To all my Lasgidi hustlers, I salute.
      Eko o ni baje, o baje ti.